Clothing: Singer.

The main image of a band comes from the lead singer, he is the face of the band, who will do most of the interviews, recieve most of the praise and be in the spotlight the most. To make our singer realistic to the singer from the original song, we had to get the costume right, as well as a good model. Photo's below display our singer in the costume he will be perfoming the music video in, the hair is a similar colour and style, like a mohawk with shaved sides, as well as the same t shirt, chino shorts are also worn, as well as white trainers. This costume has been chosen to make the video more realistic, as now it is more likely that the voice of the singer will match the lip syncing of our chosen front man.

Anamatic & applied theories.

In relation to Andrew Goodwin's theories about the convention of music videos, our music video shows characteristics of the music genre the song is. The genre of our sound could be seen as metal 'hardcore' rock or 'trance' and characteristics from a lot of these videos are performance, and that the band are performing in a small, sweaty room, to give a rock, DIY feel to the video, as in rock music nowadays there is a lot of talk about 'selling out' when bands decide to make big production music videos, so often they will try to make their videos as stripped back as possible, and we have mimicked this, so we are following Andrew Goodwin's idea of using genre characteristics.
an example of another video like this could be 'The Road' by 'We Are The Ocean:'

Andrew Goodwin's point that there is a relationship between lyrics and visuals, either through visuals, amplifications, or complete contradiction is shown in our video mainly through amplification. Although some of our lyrics such as 'The herd is rowdy, the squad is vexed' could be seen as illustration, as a herd is a group of people or things, and we will be shown as a 'rowdy' group of people, so in this context illustration is shown, but mainly amplification of the lyrics are shown in the visuals, because we do not directly contradict the lyrics, but there is no attempt to display the meaning of the lyrics through the visuals of the video, and so we amplify the lyrics through performance.

'There must be close ups in the video'
there are various close ups of each member throughout our anamatic, these can show emotions, as well as close ups on instruments which amplifies the performance nature of the video, showing the instruments being played.

Although we do not use intertextual references as such, there is a scene where the keyboard is smashed towards the end of the video, this is a reference to the genre of rock itself as it is seen as a very 'rock star' 'bad ass' thing to do, to smash your instrument, and so this amplifies the kind of video we are trying to make and the kind of image we want to have.

Representation in our music video

Who? - Our music video is going to feature all male performers who will be very energetic and 'in your face' so it will mainly appeal to a male audience more than females. Everyone performing in the video will be aged 17-18 so it will mainly appeal to young adults and teenagers. Our music video will also appeal to people that are already interested in this genre as our video is very similar to other music videos you would find from bands of this genre.

What? - We will be using various instruments that you would regularly find in music video of this genre so this will gain appeal to people who enjoy this genre of music or enjoy the types of instruments being used.

Where? - Our music video will be a performance video set at either Fox rehearsal rooms or Stayfree rehearsal rooms. This will appeal to other people who are in a band themselves as they will be able to relate to performing in rehearsal rooms.

How? - We have represented the genre in our music video by looking at various other videos on YouTube from the same genre. We then took ideas from those videos and incorporated those ideas into our own music videos plan.

Feedback Prezi

Feedback on Prezi

Risk Assessment



This is a table containing Hazards and how to prevent them from happening.



A risk assessment needs to be done before carrying out any sort of practical activity, this is because people participating could be harmed and injured during participating, it is also a good thing to have when doing an activity because in a way it warns you of what hazards there are whilst doing your activity and makes you actually think about what could happen and ways to prevent any sort of injury’s that could occur.

Anamatic Planning

Currently we are drawing and storyboarding our plan for an animatic, the use of this story board is to help us distinguish the shot types and shot legnths we intend to use if they are not clear in the animoto, once drawings are finished, We will begin to edit and put together our anamatic, most likely using iMovie on mac, as it is an accesible programme which we can acquire at home as well as school.

Location

Here is the location we shall be using for the whole video, we will be re-arranging the room to a way that best suits us and will be best for filming purposes. This room can be booked hourly for a small rate so we need to decide on a film date and then book it up. I belive this is a good location forour video as it is a tight compact space that will provide us with a lot more energyas appose to a big room. Plus the instruments are provided, amps anddrumsetc. will also make the video more realistic.

How To Make Our Video Energetic

As we have no budget to make our video, it will be hard for us to acquire a crowd or things like this to re create energy, however there are other ways of conveying energy into videos, without a crowd going mad. Fast cut shots will show the pace and energy of the song, if these are fast enough, it will give a sense of mayhem, as the camera is almost 'out of control' where as if cuts were slow, it wouldn't have the same feel, and wouldn't look energetic. As well as this, the band should be playing and hitting their instruments hard, which means we will have to have instrument players who are confident on the instruments and know how to play, because they will know how to hold a guitar, and know how to move around with it, where as those who don'tplay the instrument, will not know how to do this, and it will look unnatural and not convey energy into the video at all. Close ups of each different instrument will also show energy, because it will show that there is a lot going on in the room, rather than just focusing on the singer, as that would make it dull and not show that the rest of the band are in to the music as well, and shows energy. Our location is also a very small room, and so it will be very claustraphobic, and packed, this will give a 'sweaty' feel, which is very 'rock n' roll' and will show the energy of the band and will be conveyed into the video. 

The video for Hail Destroyer by Cancer Bats is a good example of a music video that shows energy within a bands live performance, without using a crowd, and we want to immitate that energy.

Zzzonked Lyrics

Here are the lyrics to our chosen song, as you can see the lyrcis are quite violent so we will need to get our vocalist to sing this with a lot of anger to make it more realistic. This will also help in conveying the energy throughout the video, as the vocals play a vital role in any track, so if they are fast and angry, hopefull we can copy that within the rest of the performance.

'Mate! I'm zonked absolutely spent
I think I'm gonna give my eyes up for lent
I'll use my sockets to stock stones instead
And with an icy cold stare I'll hide bones in your bones in your bed

Mate! Please accept this invitation
So I can take you away

Cos there's a one in 40 thousand chance that
Asteroid Apophis
Will collide with the earth in less than 20 years

Roll up for the kness up businessInstead of staring at your Stella desperately for inspiration.
Belt up and quiver at your indignation
I aint saying anything that could be construed as an apology.
There's another case study for anthropology.
Lets announce embargos and denounce our far foes
Ingrowing egos a syntax he knows
It's just distance that separates us
Or are we really all ethno-centric-ally inclined?

Mate! What the fuck are you on about?

This is a draconian law I protest
I protest
The herd is rowdy
The squad is vexed'

Similar Bands

We went to HMV to have a look for some albums that similar bands have produced. All of these bands have the style of music that our song choice and music video will be based on, they are all upbeat bands and therefore contain a lot of performance and energetic behaviour in their music videos.

They all usually have a very lively set If you were to go and see them live, this is what we will be taking inspiration from to put into our own music video.

Performance Video

Here is an example of a performance based music video.

This video uses a lot of slow motion and fast forward effects, these would help make the video look asthough it has energy. Our video will be similar to this video because of the performance elements that are included. We will use this video and other performance videos as inspiration on our own music video. We will also look at the way the band members act in each video and try to replicate their behaviour. The setting seems to be the right style, a dark room with bright lighting to give it the energy needed. Our video will need a good location such as this to also give it that effect, our video that we produce needs to be similar to the lighting in this video to give it that energetic feel.

Lighting

In our music video we are going to use different variations of lighting. We plan to use a mixture of bright and dark lighting. The bright lighting is going to be used to portray the energy of the music and the video. The dark lighting will also be used at some points in the video as it is a common theme in a lot of rock videos. To create the bright lighting we are going to need to find a way of making the lights seem bright thsi could either be done during the filming stage or coulld be artificially created in the post production stage. The dark lighting on the other hand will be easy to recreate as we use only a small amount of lighting or none at all depending on the set. The dark lighting could also be done in the post production stage by using black and white effects. If we are able to obtain one we plan to use instances of strobe lighting as this will show the energy and fast paced style of the video. This will also fit in well with the pace of the music and the fast paced editing that we plan to do.

Below is an example of the sort of lighting we hope to create.

Band Approval

This is an e-mail I sent to the Enter Shikari e-mail notifying them that we want to use their song, and asking for their permission.

Props to be used in our Video

To create our music video we are going to use various types of props. As we are doing a video for a rock song we need to look like a rock band ourselves. To do this we will need instruments that rock bands use such as a guitar, bass, keyboard, microphone and drum kit. Each member of our band will then be assigned an instrumjent to play in the video. Finding these props will be easy to do as we all own at least of these instruments. Another prop that will be needed are amplifiers this will again make the band a lot more convincing and realistic. Other props we will be needing are things that you would typically find in a rock video such as empty cans and bottles in the background.

These are the props that are used in a lot of 'Enter Shikari's videos which is the artist of the song we are creating our music video for. As you can see from the clip below they rarely use any other props other than the ones mentioned above.

Clothing

http://www.stepuphq.com/store/

This is a link to The singer of Enter Shikari's clothing line, he is often seen wearing clothes from this on stage. From the Enter Shikari set from reading 2012, embedded in this post, he is seen wearing the shirt that is displayed in this post, as well as chino shorts and White trainers. I, am acting as the singer in our video, so I will be wearing the same things as him to make it more realistic, so my image suits the song. The guitarist and bassist of the band in this video are seen wearing short sleeved button up shirts, with jean shorts on the guitarist and blue jeans on the bassist. The drummer is wearing a standard T shirt with shorts, but it is unlikely his legs will be seen in the video. We are basing our image on these specifications.

This is the shirt worn in the Reading and Leeds live video-as our video is performance we are basing our image on what the band wear when they play live shirts, I personally own this shirt, therefore I will wear it in the video.

This is a video taken from Enter Shikari'sset at Reading festival 2012, showing their clothing choices, as stated above.

Zzzonked - Enter Shikari Music Video

The song we chose has a current music video, it is filmed fully in black and white and was shot at a live gig, this allows the video to carry out the energy that the song would have in the live setting it was filmed at. We can take inspiration from this video as the band do many crazy things while performing so it would be good for us to use some of this high action movements to convey a sense of energy in our music video.

Inspiration

This is the tour poster for Enter Shikari's next tour, we are all attending this gig in December. This shows that our target market go to these events regularly so is proof of our choice of music and target market. The tour also gives us inspiration for the image of our band and watching live videos and seeing them live give us lots of ideas about how to make a live show look good and be energetic.


TOUR POSTER.

Twitter Feed

WE set up a band twitter feed and we will be updating this regularly. This use of social media is very common within the music industry today, bands will always use Facebook and Twitter to stay in touch with their fans, update them, release songs and generally provide information.

Feedback from our Pitch

The feedback we gained from presenting and pitching our ideas was mostly positive, it seems that our presentation gave the class a clear understanding as to what type of video we are going to do. And also gave us an incentive on the making of our video with what to include and what to not include. We will need to think about the preparation of our music video before we begin making it, this means we need to have a look at the things we will be needing such as Lighting, location and what instruments to include.

Looking at the feedback, all of the class new exactly what genre we are doing. Most put Rock/Electronic and others put just Rock, it is rock but they're not a generic sounding rock band. We also got feedback from what the style of the music video we are doing was, most of the class understood. I can see this as the feedback says "Energetic, Faced Paced, Loud" this is hopefully what our music video will turn our like and we want these to be the terms to describe our video, if they are we know that we are successful with the making of the video.

Furthermore, we asked a question as to what the class thought our target audience would be for our music video, the feedback we were given was what we are aiming for, "Mainly Male, aged 16-25, young adults and teenagers, hardcore gig goers". This is quite a good description of the target audience we picked, it would be suitable for teenagers and adolescents because many of them favour that type of music and genre and therefore wouldn't be appropriate for a middle aged man. The age range is also close as to what we would like it to be I'd say 16-25 year olds would enjoy it because of it's energetic sounds and fast paced beats.

A description to what our video will be like was given from our feedback, the class had the idea that it'd be a performance based music video. I know this as the feedback says "A performance based video with quick cuts and bright lighting to make it energetic, lively, manic and wild" this is what we want it to be like, although we are going to need to borrow or hire some lightening to give it these effects.

We wanted the class to give us an idea of the problems that we will face while making the music video in order to make it the best possible video that we can. Our feedback suggested the following: "You need to find a good location to film the video possibly a gig venue of some sort". We do have a place that we could use but it might be quite tight for space and therefore might need to hire a bigger one. Another piece of feedback that was given and need to think about whilst making the music video is Lip synching the fast lyrics along with the instrumentals.

The last question we asked the class was if they would watch it or not, most of the class said No as it was their favoured type of music genre and therefore was not their style although some thought having a video purely based on performance was a good idea. Others said they would watch our video due to it being their preferred music genre and that they would enjoy it.

Pitch

This is our pitch, we feel it went very well when presenting it to the class. Although it wasn't many peoples music tastes, we feel we got our intentions across very clearly and are expecting some good feedback. We will upload the feedback and see if we can make any adjustments according to the advice given from our classmates.

Our band logo

Mothership - Logo

The main font of this is all in capital letters, with clear, big writing, this shows dominance and power as well as the shapes around the writing, the spikes coming out of the sides look intimidating and powerful, this is also bought across by the bold, red colour scheme. This links in with the name 'Mothership' because a mothership is the main ship, the powerful one, who is dominant and much force would be needed to even attempt bring it on. The space background also links with the name Mothership.

The song we picked is also partly Electronic in some places, this links in with the name 'Mothership' because it is a clear connotation as to what a spaceship or a real mothership would be like.

Todd also helped to design the logo.

Moodboard

This is the moodboard for our band and video. As our music video is going to be a performance video I included a lot of photos of band performances to give us ideas for when we make the video. The moodboard also has links to space and UFOs whihc links to our band name and logo. I also included a picture of our band logo. The moodboards also has a mix of coloured and black and white images to show the varied colours and effects we plan to use in our video. I also included pictures of other bands from the same genre so we can get costume ideas for the video.

Band Profile

We have decided to call our band 'Mothership.' The word Mothership is thought to be, for example, in a space battle, the biggest and most brutal ship to fight. Therefore our band wants to make powerful, assertive songs with high energy music videos.

Formation and members
'Mothership are an alternative rock/metal band from Leicester, England. They formed in 2011 and after touring vigorously for the last year have gained an underground fan base. They will be releasing their first single and music video soon. The band are fronted by Reynold Percy, who sings and plays the synths, with Stuart Wessex on guitar. Tom Mason plays the bass, and Callum Hardy completes the band on the drums.

Debut single
Mothership set up a twitter feed on the 5th of July 2012, in which the bio stated a new music video was coming soon. On July 7th 2012 they left a tweet 'Sitting down and going through ideas for our first video. Can't wait to show you!' As of now the song is untitled, but rumours suggest it may be one of live favourites 'Zzzonked' 'Rise and Shine' or 'The Tables Have Turned'

Song Choice

OUR SONG CHOICE IS 'ZZZONKED' BY 'ENTER SHIKARI.' We chose this song because we all listen to this band and this song frequently, and it is also relevant to our bands energetic and powerful style. We did not want to do a slow song because the end product may not be as good as it does not reflect what we listen to or our personalities, so we know less about making it.

Audience Profile

I used the website UK Tribes to find our particular audience.
Our audience is mostly young adult males, especially ones who enjoy going to high-energy gigs with fast, relatively heavy music. Here is an example of a fan of ours:
The average 'Young Alternative' teenager, they will associate themselves with these sort of brands and commonly listen to Green Day, Enter Shikari, Nirvana and Young Guns.
They also use the internet a lot and read a lot of magazines, this is to stay in touch with friends and what is happening in the world, as well as keeping up with their particular music scene - With magazines such as RockSound and KERRANG!

These 2 images show the amount of media consumption of Young Alternatives, this shows how often they use resources like the Internet and magazines. this gives an insight into how sociable they are and more connected with the online world and therefore the music industry. The second image shows what types of brands and media they like to be associated with, as you can see they are festival goers with the Reading Festival logo, and they are heavily involved in music, as KERRANG! NME and HMV are included.

Examples of other Texts

These are some Music Videos that we will be taking influence from and adapting some of the aspects within them. Enter Shikari - Destabilise This song is 'Destabilise' by 'Enter Shikari', we chose this because we seem to all like the band. The music video has a similar attitude to what we want to include in ours. Proxies - If I Had A Penny To My Name This is another song by 'Proxies' that we would like to take ideas from, this is because it is mostly a performance music video showing them playing live. We would use the performance elements as well as having a small storyline. The James Cleaver Quintent - Think Or Swim This is a song produced by 'The James Cleaver Quintet' that has influenced us into making a music video for a fairly heavy song, we will also be taking the ideas from their performance in this video. Brad.

The Schedule

A2 Media Studies Schedule 2012-13 Lutterworth College