Effectiveness of Black & White

Due to our first draft video being in colour we found that it didn't quite look right and also it was harder to convey the genre. Because the genre is usually conveyed as quite dark and 'gritty' we needed to change the colouring of the entire video when editing it for our final version.

Looking back and comparing both the draft and our final versions of the music video, it is clear that the back and white look seemed to be more effective and really compelled the way out editing was put together.

Moving on, we also looked at many videos and examples of existing conventions and took ideas from each one then combined them all. We did this not only in the way that we edited the video but in the way that we filmed the video.