Audience Profile

I used the website UK Tribes to find our particular audience.
Our audience is mostly young adult males, especially ones who enjoy going to high-energy gigs with fast, relatively heavy music. Here is an example of a fan of ours:
The average 'Young Alternative' teenager, they will associate themselves with these sort of brands and commonly listen to Green Day, Enter Shikari, Nirvana and Young Guns.
They also use the internet a lot and read a lot of magazines, this is to stay in touch with friends and what is happening in the world, as well as keeping up with their particular music scene - With magazines such as RockSound and KERRANG!

These 2 images show the amount of media consumption of Young Alternatives, this shows how often they use resources like the Internet and magazines. this gives an insight into how sociable they are and more connected with the online world and therefore the music industry. The second image shows what types of brands and media they like to be associated with, as you can see they are festival goers with the Reading Festival logo, and they are heavily involved in music, as KERRANG! NME and HMV are included.